Make your Point-of-Purchase Materials POP!
Dealer Dynamics provides your dealership with the tools to create fully customizable, inventory-specific point-of-purchase materials that will make your inventory stand out on the lot and from your competition.
Sales materials produced at the dealership level should reflect the quality and sophistication of your dealership, not determined by which employee has the best handwriting at the moment. The DigitalDashboard’s suite of tools allows your sales team to produce highly sophisticated point-of-purchase materials that leverage cutting-edge technologies like artificial intelligence (AI), Near-Field Communication (NFC), and QR Codes, along with professional-level document creation like laser printed hang tags, buyers guides, and window stickers. Best yet? Enjoy these excellent tools for FREE as active clients of Dealer Dynamics.
Let’s leave penmanship to the schoolchildren.
Your dealership spends thousands of dollars on signage, detailing vehicles, maintaining your property, and generally providing customers with a pleasant & professional environment. Despite this, the dealership-level sales materials critical to presenting important information to your customers are created by your sales team in the most rudimentary way possible. Transposing information by hand on pre-printed forms by the team member who everyone thinks has the best penmanship. The result? Sloppy documents that starkly contrast the professionalism your dealership is spending thousands of dollars to project to the public.
What are dealership-level sales materials?
Even franchised dealerships, who benefit from million-dollar manufacturer advertising budgets and are provided professional sales brochures, banners, and other support materials, still have to produce many supporting documents in-house while selling a vehicle. These include specific forms required in the states they operate, like Buyers Guides, to supplemental sales materials, like hang tags and window stickers. These essential tools highlight and promote important information to your customers but are often completed in a rudimentary manner, like handwriting pre-printed forms that have been photocopied a thousand times.
Achieve a better, more professional result while spending less time!
Dealer Dynamics provides our DigitalDashboard inventory management software to your sales team as a FREE service to our active clients. The DigitalDashboard offers a suite of tools that will aid your dealership in producing professional point-of-purchase materials while saving significant time & money.
Dealership Tools That Help Turn Browsers into Buyers
Explore Dealer Dynamics’ complete lineup of eye-catching print materials and cutting-edge digital integrations that will elevate your dealership’s image. Whether you’re aiming to enhance your lot appeal, increase customer satisfaction, or streamline your sales process, these tools provide the flexibility and professionalism today’s market demands.
Customer Appreciation Program
Add long-term value to every sale with our fully customizable BuySmart! program. Offer post-sale perks like roadside assistance, dent repair, or free oil changes—branded with your dealership’s name and logo—to increase customer satisfaction, promote loyalty, and stand out. Learn More!
Digital Signage
Transform your showroom with high-impact digital displays that promote vehicles, F&I products, and service specials. Whether in the sales area, service lounge, or finance office, these attention-grabbing screens deliver real-time updates and persuasive content proven to increase customer engagement and buying decisions. Learn More!
Google Review Tools
Collect more 5-star reviews with easy-to-use tools like desktop displays and NFC-enabled cards. Customers are guided through a friendly, streamlined process that encourages positive reviews and reroutes negative feedback to your team, helping you boost your online reputation without the hassle. Learn More!
Laser Buyers Guides
Print high-quality, regulation-compliant buyers guides in seconds. These professional-grade forms are legible, consistent, and help customers clearly understand the vehicle condition and warranty terms, enhancing both transparency and trust in the lot. Learn More!
Laser Hang Tags
Forget the markers and messy handwriting. Our laser-printed hang tags deliver clean, professional vehicle information that reflects your dealership’s image. Easily customized with pricing, features, and QR codes, these tags hang from the rearview mirror and draw attention right where the buyer is looking. Learn More!
Retail Window Stickers
Maximize your vehicle’s visibility with detailed window stickers that go far beyond just the price. Showcase key vehicle features, QR codes that lead to online listings, and dealership branding—all designed to help the vehicle sell itself before the salesperson even says a word. Learn More!
Smart Business Cards
Modernize your first impression with NFC/QR-enabled smart business cards. When tapped or scanned, these cards launch a branded dealership landing page featuring contact info, inventory links, and more. This is a perfect blend of professionalism and tech savvy that keeps your team connected to today’s mobile-first shopper. Learn More!
We look good by making YOU look good.
Real Samples That Show How Professional Materials Drive Real Results
Please take a closer look at the real-world impact of our dealership-ready tools. Each sample shown below highlights how professional, branded materials can elevate your showroom, improve customer engagement, and reinforce the value of your vehicles—before a salesperson even speaks. From printed tags and stickers to digital signage and innovative technology, these examples demonstrate how your dealership can easily stand out and close more deals.
Hang Tags
A clean, professionally printed hang tag that puts key vehicle info front and center—no handwriting, no guesswork. Includes optional QR codes for instant digital engagement.
Buyers Guides
Easy to read and fully compliant with a clean, professional look, it replaces handwritten versions with a consistent presentation that builds trust and enhances your lot’s overall appearance.
Window Stickers
This standard-sized window sticker showcases vehicle features, pricing, and dealership branding—plus scannable QR codes that drive traffic to your online inventory.
Customer Appreciation
A branded handout that highlights the post-sale perks of your appreciation program—customizable coverage options designed to increase CSI and customer loyalty.
Digital Signage
Bring your showroom to life with rotating promotions, vehicle features, and service specials—all displayed in eye-catching HD on dealership-branded screens.
Google Reviews
This sleek desktop display invites happy customers to leave a 5-star review with a quick tap or scan—while offering a private channel to address concerns.
Smart Business Cards
Tap or scan this high-tech business card to instantly launch a branded dealership contact page—connecting customers to your team, inventory, and more in seconds.
