Warranty Disclosure: Navigating Wisconsin’s Requirements

Recently, I had an interesting email exchange with a dealership client about displaying manufacturer warranty information on the vehicle’s Wisconsin Buyers Guide. Our DigitalDashboard DMS was preventing the dealership from displaying the remaining...
The Auto Insight platform provides free access to Wisconsin auto & truck market data.

Every month, the State of Wisconsin releases registration data for new vehicles sales, followed by pre-owned sales every quarter. Dealer Dynamics compiles this raw data from the state, which includes hundreds of thousands of registration records, into easily accessible market data reports that can be viewed for FREE by members of our web site. Better yet, all dealers are welcome to join and access this data even if you aren’t a current client!

Whether just looking for general sales trends or wanting to take a deep dive into the data, dealerships can use this platform to help fine-tune their sales strategy and keep tabs on their competition. Users can run custom reports using the complete dataset, allowing your dealership to see robust customer and vehicle information being sold by competitors in and outside of your geographical area. The lienholder data is especially useful to see which lenders are active in your area and what types of vehicles they are financing.

For those dealers wondering how they compare with their peers, the market data is further compiled into a State Rank Report, which lists the sales rank of every dealer in the state, their previous rank, the total cars & trucks they sold in the State, total liens, and total out-of-state sales. The same report is run for lienholders, showing which lenders are buying the most loans in Wisconsin and where your dealership may be missing out on lender opportunities.

What’s the catch? By becoming a member, you agree to let us send you an email every once and a while about F&I products and services we think are pretty neat. We won’t sell or share your email address with a third party and as long as you stay a member, you’ll get free access to the updated data every quarter!

To learn more about Auto Insight and see sample reports, click here, or subscribe now by clicking here.

Dealership Benefits

  • View valuable sales data, like customer location and purchase details (VIN, year, make, model & mileage)
  • See lender activity in your area and the entire state with the lienholder reports
  • See where customers are purchasing from and if they are traveling to/from your area and/or the state
  • See how your dealership ranks against all other dealerships in the State of Wisconsin
  • Keep tabs on your competitors by viewing details summaries of individual dealerships
  • See a dealer plate while driving down the highway? Have some fun and see more about their dealership!

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