What differentiates me from my competition?
There isn’t an Owner or General Manager that doesn’t frequently ask this question. Making your dealership stand out from your competition is the key to increased sales! BuySmart! is a fully customizable Customer Appreciation Program that creates a compelling story for your salespeople to tell a customer and a clear, tangible reason to choose your dealership over a competitor. All this, while at the same time increasing customer satisfaction by providing truly helpful services.
What is the BuySmart! program?
Dealer Dynamics will work with your leadership team to develop a unique customer appreciation program that compliments the buying experience at your dealership. They will select from a list of available benefits, such as mechanical failure protection or roadside assistance, to create a unique package. In addition to the benefits we have available, your dealership can further customize the program by adding your own benefits and special offers to the mix. Your appreciation program can be given to all your customers or targeted at a subset of your business, like your pre-owned buyers.
How does it work?
As an example, let’s say you are a franchised store with a service department, but also have a quick lube and car wash. In choosing from our options, you could select the following benefits:
– Wheel Protection
– Dent & Ding Protection
– Windshield Protection
– Roadside Assistance
– Interior Protection
To sweeten the package, and encourage customers to further utilize your facilities & services, you may add benefits of your own to the program:
– 6 Free Car Washes
– First Quick Lube Oil Change Free
Put together, you now have a low-cost, compelling benefits package that your salespeople can use during their sales process to show tangible reasons the customer should purchase from your dealership.
Time to promote the program!
Once your customer appreciation program is designed, the program and process is supported with robust point of sale materials that highlight the benefits to your customers. Materials like posters, banners, brochures and rack cards are all customized with your dealership’s branding and specific benefits, which puts everything in front of your customer’s eyes and into their hands.
Give your team the tools they need to control the conversation with their customers and capture sales. The BuySmart! customer appreciation program can easily be the biggest tool in their chest.
- Distinguish your dealership from your competitors
- Extensive benefits available at minimal cost
- Benefits are available a la carte, allowing you to build a custom plan
- Augment program with additional benefits provided by your dealership
- Robust point-of-sale materials to advertise program in your dealership
- Underscores value of protection for up-sell opportunity in F&I
Choose from a number of varied products and terms to build your dealership’s customer appreciation program, including:
Dent & Ding Protection
Identity Theft Protection
Robust point-of-sale materials help deliver your message.
For an appreciation program to work effectively, customer is awareness is critical to success. That means it needs to be highly visible in your dealership and the process needs to be fully supported by your staff. This is where our robust point of sale materials burst into action.
We support your program with customized point of sale materials that incorporate your dealership’s branding, such as logos and taglines, along with outlining the specific benefits of your appreciation program. Placing these materials at strategic points in your dealership and in the hands of your team will convey the message to your customers.
Our standard promotional materials include posters, banners, brochures and rack cards, but we’re ready and able to develop any materials that will support your mission.
Sample Rack Card
Pass out a detailed brochure to your customers that explains the benefits of your BuySmart! program.