BUYSMART!
Your dealership is unique, just like all the rest.
Every dealership is unique, but is your dealership unique in a way that matters to car buyers?
Every year, automobile dealers spend millions of dollars asking consumers to purchase their next vehicle at their dealership. But besides price and reputation, which are certainly important, what else are you advertising to make sure those customers buy from your store and not a competitor down the street for a few dollars less? Just saying you are different isn’t actually being different. Be truly unique with our BuySmart! program.
What differentiates me from my competition?
There isn’t an Owner or General Manager that doesn’t frequently ask this question. Making your dealership stand out from your competition is the key to increased sales! BuySmart! is a fully customizable Customer Appreciation Program that creates a compelling story for your salespeople to tell a customer and a clear, tangible reason to choose your dealership over a competitor. All this, while at the same time increasing customer satisfaction by providing truly helpful services.
What is the BuySmart! program?
Dealer Dynamics will work with your leadership team to develop a unique customer appreciation program that compliments the buying experience at your dealership. They will select from a list of available benefits, such as mechanical failure protection or roadside assistance, to create a unique package. In addition to the benefits we have available, your dealership can further customize the program by adding your own benefits and special offers to the mix. Your appreciation program can be given to all your customers or targeted at a subset of your business, like your pre-owned buyers.
How does it work?
As an example, let’s say you are a franchised store with a service department, but also have a quick lube and car wash. In choosing from our options, you could select the following benefits:
– Wheel Protection
– Dent & Ding Protection
– Windshield Protection
– Roadside Assistance
– Interior Protection
To sweeten the package, and encourage customers to further utilize your facilities & services, you may add benefits of your own to the program:
– 6 Free Car Washes
– First Quick Lube Oil Change Free
Put together, you now have a low-cost, compelling benefits package that your salespeople can use during their sales process to show tangible reasons the customer should purchase from your dealership.
Time to promote the program!
Once your customer appreciation program is designed, the program and process is supported with robust point of sale materials that highlight the benefits to your customers. Materials like posters, banners, brochures and rack cards are all customized with your dealership’s branding and specific benefits, which puts everything in front of your customer’s eyes and into their hands.
Give your team the tools they need to control the conversation with their customers and capture sales. The BuySmart! customer appreciation program can easily be the biggest tool in their chest.
Program Highlights
- Distinguish your dealership from your competitors
- Extensive benefits available at minimal cost
- Benefits are available a la carte, allowing you to build a custom plan
- Augment program with additional benefits provided by your dealership
- Robust point-of-sale materials to advertise program in your dealership
- Underscores value of protection for up-sell opportunity in F&I
Benefit Options
Choose from a number of varied products and terms to build your dealership’s customer appreciation program, including:
Vehicle Warranty’s
Dent & Ding Protection
Interior Protection
Windshield Protection
Wheel Protection
Theft Protection
Tire Protection
Key Replacement
Emergency Notification
Identity Theft Protection
Roadside Assistance
Program Features & Highlights
Learn more about the features and highlights of the BuySmart Customer Appreciation Program.
For more information, or to contact us today for a free, no obligation consultation, click here. We look forward to hearing from you!
Create a powerful message to distinguish your dealership both locally and online
Every year, automobile dealers spend thousands of dollars asking consumers to purchase a vehicle at their dealership. But besides price and reputation, what else are you advertising to make sure those customers buy from your store and not a competitor down the street for a few dollars less? The BuySmart! customer appreciation programs gives your dealership a tangible value proposition in choosing your dealership.
Fully customizable Customer Appreciation Program
Dealer Dynamics will work with your leadership team to develop a unique, fully customized customer appreciation program that compliments the buying experience at your dealership.
Promotional materials are branded with your dealership logo, contact information, and any other custom information of your choosing
Once designed, your customer appreciation program and process is supported with robust point of sale materials that highlight the benefits to your customers. Materials like posters, banners, brochures and rack cards are all customized with your dealership’s branding and specific benefits.
Insures a consistent & professional greeting by sales team
Once in the hands of your salespeople, your customer appreciation program creates a compelling story for your salespeople to tell a customer and a clear, tangible reason to choose your dealership over a competitor.
Choose one or more of the following benefits
Choose from a number of varied products and terms to build your dealership’s customer appreciation program.
Vehicle Warranty’s
Dent & Ding Protection
Interior Protection
Windshield Protection
Wheel Protection
Theft Protection
Tire Protection
Key Replacement
Emergency Notification
Identity Theft Protection
Roadside Assistance
Multiple terms are available to best match your customer appreciation program's goals
Each of the customer benefits have multiple terms available, starting at 3 months, with 3, 6, and 12 months being the most popular. Terms are often chosen based on the overall goal of your program, like providing protection for the customer’s first year of ownership for example.
Benefits can be mixed & matched with dealership services, such as car washes and oil changes
In addition to the benefits we offer, your dealership can further customize the program by adding your own benefits and special offers to the package. In fact, if you choose, your entire program can consist of dealer provided benefits and we will produce the marketing materials for you.
Add additional benefits or remove existing ones at any time!
Changes can be made to the program at any time, which allows your dealership to remain flexible and adapt to the changing demands and preferences of your customers. As your goals change, so can the customer appreciation program.
Each benefit is also available in longer terms for an up-sell opportunity by the Finance Department at time of delivery
By including certain benefits in the dealership’s customer appreciation program, like warranties or wheel protection, your sales team is reinforcing their value to your customer. This helps deliver a strong turnover to the F&I department, who can upsell customers the same products at longer terms.
Robust point-of-sale materials help deliver your message.
For an appreciation program to work effectively, customer is awareness is critical to success. That means it needs to be highly visible in your dealership and the process needs to be fully supported by your staff. This is where our robust point of sale materials burst into action.
We support your program with customized point of sale materials that incorporate your dealership’s branding, such as logos and taglines, along with outlining the specific benefits of your appreciation program. Placing these materials at strategic points in your dealership and in the hands of your team will convey the message to your customers.
Our standard promotional materials include posters, banners, brochures and rack cards, but we’re ready and able to develop any materials that will support your mission.
Sample Rack Card
Pass out a detailed brochure to your customers that explains the benefits of your BuySmart! program.
Sample Poster
Display a custom poster detailing the benefits of your dealership’s BuySmart! program.
Sample Hang Tag
Call attention to your appreciation program on the lot with rearview mirror hang tags.
Want to learn more? Contact us today.
For more information about Dealer Dynamics’ products & services or for any questions you may have, please don’t hesitate to contact us. We look forward to hearing from you!
For additional contact methods, including our telephone numbers and email addresses, please visit our contact page by clicking here.