The State of Wisconsin releases registration data for all vehicle sales, new & pre-owned, on a quarterly basis.  The raw data for the vehicles sold during that period is released in a massive file that Dealer Dynamics compiles and provides access to for members of our web site.  Dealers can then use the registration data help drive their sales strategy and keep tabs on their competition.

What does the quarterly data show?

Dealer Dynamics compiles hundreds of thousands of records each year for easy access by our users.  The dataset is robust and includes a wealth of useful information.

In addition to seeing what vehicles are selling in your city, county or around the state, it also includes basic customer information to identify whether customers are coming from in or outside your marketing area.  The lienholder data is especially useful to see which lenders are active in your area and what types of vehicles they are financing.

What types of reports can be run?

Whether just looking for basic details or wanting to take a deep dive into the data, users are able to run custom reports utilizing the complete registration data, allowing you to see specific vehicle and customer information.

The data is also compiled to create a State Rank Report, which shows the sales rank of every dealer in the state, their previous rank, the total cars & trucks they sold in the State, total liens, and total out-of-state sales.

To take a closer look, here are some sample reports:

How do I get started!?

Accessing the registration data is easy!  By simply enrolling as a member of our site, you’ll get instant access to the registration data.  Membership is completely free and no payment information is required to enroll.

What’s the catch?  By becoming a member, you agree to let us send you an email every once and a while about some F&I products and services we think are pretty neat.  We won’t sell or share your email address with a third party and as long as you stay a member, you’ll get free access to the current registration data as it is updated!  We’ll even notify you when a new quarter’s data has been added!

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Before you go, let’s make sure we stay in touch!

Thank you for your interest in Dealer Dynamics!  Whether it’s announcing new profit opportunities or highlighting regulatory changes that will impact your dealership, we share important news with our dealership partners on a regular basis with our mailing list.  To get regular email updates from Dealer Dynamics, please subscribe by completing this form. 

You can also become a member of our mailing list by subscribing to our site, which includes access to our Auto Insight service.  Auto Insight provides free online access to registration report data, allowing you to analyze consumer buying habits and competitor sales activity in your area (Wisconsin dealers only).  To learn more about Auto Insight, click here, or subscribe now by clicking here.